Post by account_disabled on Mar 6, 2024 19:40:09 GMT -7
The dichotomy. Yes I believe the keyword is still the most valuable form of targeting for a paid search marketer but I also believe that audience targeting can play a valuable complementary role in search bidding. In fact as I think about it I would argue that I am writing this post in response to what I have heard become a false dichotomy. That is that audience targeting is better than keyword targeting and will eventually replace it. I disagree with this idea vehemently as I will demonstrate in the rest of this article. One seasoned age not steak traditional marketers point of view.
The best illustration Ive heard on the core weakness of audience targeting was Greece Mobile Number List from an older traditional marketer who has probably never accessed the Keyword Planner in his life. I have two teenage daughters. He revealed with no small amount of pride. They are within months of each other so in age demographic targeting they are the same person. They are both young women so in gender demographic targeting they are the same person. They are both my daughters in my care so in income demographic targeting they are the same person.
They are both living in my house so in geographical targeting they are the same person.argeting they are the same person. However in terms of personality they couldnt be more different. One is artistic and enjoys heels and dresses and makeup. The other loves the outdoors and sports and spends her time in blue jeans and sneakers. If an audiencetargeting marketer selling spring dresses saw them in his marketing list he would see two older high school girls with the same income in the same geographical area assume they are both interested in what he has to sell and only make one sale. The problem isnt with his targeting the problem is that not all those forced into an audience persona box will fit. In September.
The best illustration Ive heard on the core weakness of audience targeting was Greece Mobile Number List from an older traditional marketer who has probably never accessed the Keyword Planner in his life. I have two teenage daughters. He revealed with no small amount of pride. They are within months of each other so in age demographic targeting they are the same person. They are both young women so in gender demographic targeting they are the same person. They are both my daughters in my care so in income demographic targeting they are the same person.
They are both living in my house so in geographical targeting they are the same person.argeting they are the same person. However in terms of personality they couldnt be more different. One is artistic and enjoys heels and dresses and makeup. The other loves the outdoors and sports and spends her time in blue jeans and sneakers. If an audiencetargeting marketer selling spring dresses saw them in his marketing list he would see two older high school girls with the same income in the same geographical area assume they are both interested in what he has to sell and only make one sale. The problem isnt with his targeting the problem is that not all those forced into an audience persona box will fit. In September.